@
Postmodern Consumer Research
@
Preface
1 Introduction From Dualism to Interactionism and Communalism
A Continuum of Philosophical Positions
PART ONE:THE PHILOSOPHIES
2 Empiricism
Commonsense Empiricism
Logical Empiricism
3 Socioeconomic Constructionism
Marxism
Mannheim's Sociology of Knowledge
Ethnomethodology
Genetic Structuralism
4 Interpretivism
Hermeneutics
Semiotics
Structural Criticism
5 Subjectivism
Phenomenology
Existentialism
6 Rationalism
Fichte-kant
Jung
PART TWO:METHODS
7 From Philosophy to Methodological Assumptions
Socialization
Texts
Vocality
Interpretation
Preview
8 Empiricism(Reflection of the Text)
9 Rationalism(Creation oh the Text)
10 Socioeconomic Constructionism(Systematization of the Text)
11 Interpretivism(Translation of the Text)
From the Common Culture of Consumption to a Scientific Subculture
From One Scientific Subculture to Another
From Culture to Culture
The General Interpretive Strategy
12 Subjectivism(Construction of the Text)
Phenomenological Strategies
Existentialist Strategies
Psychoanalytic Strategies
PART THREE:EVALUATING RESEARCH
13 Be Gentle With the Text
References
Index
About the Authors
@
[close window]
@